Bold set of beer labels for Browar Hajer that visually reflects the industrial soul of Silesia. The dominant yellow was chosen deliberately, not only to stand out on shelves, but to reference the regional color palette of Śląsk and the energy of local heritage.
Each label was tailored to match the beer’s character, from fruity IPAs to darker, heavier styles, maintaining consistency across the entire line. The overall aesthetic combines strong typography with simple, impactful layouts designed for clarity and shelf visibility.

To support sales and promotion both in Poland and internationally, we created a series of realistic visualizations showcasing each beer with context and flavor.
Ingredients such as passion fruit, orange or mango were intentionally highlighted in the visuals to help people “feel the taste” of bold craft beer before they even open the bottle.

The visual style stays true to the brewery’s roots – raw, industrial, and confident. Echoing the textures of concrete, steel and tradition behind every drop.

The logo for Browar Hajer was designed to carry meaning, not just look good. Inspired by the mine shaft it blends bold geometry with simplicity.

The goal was to create a mark that feels local, strong, and immediately recognizable.
It’s more than just a symbol, it’s a statement about place, pride, and the uncompromising spirit of independent brewing.